Devraj Sanyal was instrumental in making this happen as he equally believed with me that non-film music is the best way forward. “I believed in non-film music and the magic of Ustad Rahat Fateh Ali Khan along with tie up with Universal Music India was an icing on the cake. I recall that most of the top labels loved the songs but wanted them for movies.” It was a belief, and it was knowingness that the world will love it. ‘Zaroori tha’ and the ‘Back 2 Love’ album for me was not just another album. Big ups to my old friend and one of the best singers of all time Rahat, the amazing Salman from PME Management, who’s as responsible for this as any of us and my teams who’ve now firmly planted the flag for non-film music in the glocal streamscape.”Ĭommenting on the milestone, producer Salman Ahmed said: “It is a dream come true for any producer. He sees it as a big win for “non-film music to be counted in a stronger and more revered category of commercial music in India. A song that’s transcended age, genre and time over the past few years to become a love ballad of the ages.” Speaking about this achievement, Universal Music India and South Asia Managing Director and CEO Devraj Sanyal said: “What an incredible way for us to start 2021 by joining the Billion View Club on YouTube with Ustad Rahat Fateh Ali Khan’s ‘Zaroori tha’. It’s a big achievement for all of us involved,” he added. Composed by Sahir Ali Bagga, with the video directed by Rahul Sud, the on screen chemistry of Gauahar Khan and Kushal Tandon was loved by everyone. “The credit equally goes to the lyricist Khalil Ur Rehman Qamar for inking such beautiful and meaningful words of ‘Zaroori Tha’. Along with Salman Ahmed, my dear friend Devraj Sanyal, MD and CEO of Universal Music India believed in non-film music and our combination was admired by the world,” said Rahat.
#RAHAT FATEH ALI KHAN SHOW MOVIE#
‘Zaroori tha’ is a song that was part of the ‘Back 2 Love’ album released in 2014 by Universal Music India and majestically produced, marketed and showcased more like a movie than just an album by Salman Ahmed. “It’s an overwhelming feeling reaching a milestone of one billion views on YouTube.
Produced By Salman Ahmed, Zaroori tha was released six years ago, with the music video directed by Rahul Sud.
#RAHAT FATEH ALI KHAN SHOW TV#
The video features former couple Gauahar Khan and Kushal Tandon, who rose to fame following their appearance in the reality TV show Bigg Boss.
Universal Music India (UMI) has always been at the forefront for promoting and supporting artistes from the non-film music community. Mumbai: When the popular Rahat Fateh Ali Khan song Zaroori tha crossed one billion views mark on YouTube, it became the first non-film song from the label of Universal Music India to reach that milestone.
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